Riding Convenience
A re-design of the Honda Activa cluster which is also the most commonly used scooty countrywide in India and has been the best selling from the past 4 years. This re-design enables riders to integrate their smartphone content to their scooters for a safe, distraction free and convenient ride.
The affordability factor of scooters in a country like India makes it everyone’s go to vehicle for running errands over a four-wheeled vehicle. Almost every family in India owns a scooter and is shared by all. Apart from running errands, use of scooters is widely observed for delivering food. While doing so, delivery partners face challenges while efficiently navigating and communicating with customers.
Client
Academic Project
Year
2021
Team
Personal Project
My Role
Research, Testing, Ideation, UI Design
RESEARCH
01.
About the delivery process.
03.
A walk through of their habits while using the vehicle.
05.
Positive and Negative experiences so far while on the job.
02.
About their satisfaction with their current vehicle.
04.
About their frustrations and satisfactions while doing the job.
06.
About their understanding of technology.
INSIGHTS
“Gaadi chalavtana rasta pan baghayla lagto tevha thoda trass hoto”
Translation : “I have to navigate and ride the scooty all at once, I get really annoyed while doing so.”
Translation : “I have to navigate and ride the scooty all at once, I get really annoyed while doing so.”
~ Mohanish, 25
“Customer call karte hai tab roka padta hai pickup karne ya fir chalate chalate baat karni padti hai. Ek baar accident hote hote bach gaya.”
Translation : When customer calls to know about ETA I have to pickup the call while driving. This one time I was about to bump into someone while doing so.
Translation : When customer calls to know about ETA I have to pickup the call while driving. This one time I was about to bump into someone while doing so.
~ Bitto, 27
According to a research by Google Design when studying the use of Google Maps, the time people spend in traffic in Delhi, India has doubled in the last six years. Due to this two-wheelers like Bikes and scooty are becoming more popular as a means of transport. They are very efficient in terms of moving around in traffic and price as compared to cars. Honda Activa was chosen as my Case study since it’s one ofthe most popular and most selling scooters in India.
PERSONA
Food delivery partners were the main target group for this project because this is the group that is completely dependent on scooters to sustain their daily lives, earn for their families and is often left out. Solving for their needs, painpoints and frustrations would help the general population’s painpoints with scooters as well.
KEY OPPORTUNITIES
01.
While riding a scooter it is difficult for the rider to use navigation tools like google maps on their smartphone. It is also not possible to integrate those tools with the information cluster since it is not digital.
02.
Communicating with the customer while riding also turns out to be a great task because the rider has to have access to their phone if they want to make a call and sometimes also have difficulty while receiving a call.
03.
Unlike cars there is no infotainment system like for a rider while riding a scooter. There is also no information regarding their vehicle as well as no information regarding vehicle maintenance.
WIREFRAME IDEATION
UI DESIGN IDEATION
CONCEPT
Due to feasibility issues while testing with the target user, the wireframes were tested with general users who use scooty on a daily basis. After testing out and getting feedback, a design was finalized.
CONTROLS
The screen of the scooter is always exposed hence it’s not a touch screen. The Scooter would have buton on both the sides at the handles which would help them navigate the screen. The left side would help navigate horizontally and the right side vertically using the buttons.
SECURITY
Every person who shares the scoter has their own profile which requires a PIN to login. PIN is necessary to make sure that all the information related to the rider is safe and secured.
NAVIGATION
After the rider starts the navigation in their smartphone, they would then connect then phone to the scooter via an USB and the navigation would be visible on the scooter screen.
VEHICLE INFORMATION
The scooter would also show information about rider’s license, vehicle information, etc. It would also allow users to listen to music when the smartphone is plugged in.
CALLING
The rider is also able to make calls to people on their favourites list on from the smartphone connected. Along with making calls the rider can also receive calls through the controls on the scooter.
